Benito Skinner’s US Open Essentials: Blush, Sunscreen and Zero Judgment
Sage Matthews here, your reluctant guide to the ever-unfolding circus of celebrity life. If you thought the US Open was just about tennis, you clearly haven’t been paying attention. Because this year, it’s apparently also about blush, non-alcoholic beer, and the existential dread of remembering to reapply sunscreen every two hours. Enter Benito Skinner, otherwise known online as Benny Drama, who’s somehow found time between podcast episodes and viral skits to become the face of a judgment-free summer campaign. Because of course he did. If there’s one thing we’ve learned from this chaotic timeline, it’s that no niche is too small, and no brand partnership too random.
Skinner, fresh off the success of his Amazon Prime show Overcompensating and co-hosting duties on the Ride podcast with Mary Beth Barone, has teamed up with Heineken for their latest marketing push: the return of Heineken L0VE.L0VE cans. These are non-alcoholic, judgment-free, and presumably guilt-free as well. Because nothing says “zero judgment” like a corporate-sponsored summer beverage that costs more than your average grocery haul.
But Benito’s not just here to sell beer. He’s also got a list of must-haves for surviving the US Open that reads like a skincare influencer’s dream and a dermatologist’s nightmare. Sunglasses to hide your true feelings about your bracket picks? Check. Sunscreen because apparently, we’re still not learning? Check. Gum, because fresh breath is essential even when the world is on fire. And of course, 12 lip balms. Because hydration is key, both for your lips and your soul, or whatever.
Skinner’s beauty routine is equally intense, and frankly, exhausting. He’s all about that Maison Margiela scent, which he describes as “delish.” And yes, he spritzes it like he’s trying to summon the spirit of early 2000s Abercrombie & Fitch, minus the sexual tension. His makeup? Matte, of course. Because shiny skin is apparently the hill he’s choosing to die on. He credits Katie Jane Hughes with using Charlotte Tilbury powder to keep him looking “not shiny,” which is apparently the ultimate flex in a world where sweating is both inevitable and deeply judged.
And then there’s the blush. Lots of it. Skinner is a self-proclaimed blush enthusiast, slapping it on his cheeks, nose, and temples like he’s trying to recreate the post-coital glow of a rom-com lead. He’s even got a preferred brand: Ciele, specifically a mix of shades called “January” and “June,” which also contains sunscreen. Because apparently, the only thing worse than sweating is doing it without SPF.
When asked about sunscreen favorites, he falters, admitting it’s “so hard.” Which, fair. Choosing a sunscreen is like choosing a therapist—except one of them could literally save your life. He opts for mineral-based options like EltaMD and Skinbetter, because chemical options trigger his rosacea. And heaven forbid he suffer through a flare-up while trying to enjoy a tennis match and a lukewarm beer substitute.
So yes, the US Open is now a fashion show, skincare seminar, and branding bonanza rolled into one. And Benito Skinner is here to remind us all that we can be judgment-free, as long as we’re doing it with the right products, the right fragrance, and the right amount of blush. Because if there’s one thing this world needs more of, it’s people telling us how to enjoy ourselves without judgment—while also selling us overpriced lifestyle accessories.
Anyway, can’t wait to see how this gets worse.
Sources: Celebrity Storm and E! News
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