Bella Hadid Promotes New Scent in Daring Sheer Look: “Eternal Roots” Debut
By Maya Rivers. A wannabe poet waxing lyrical about the article, even if it doesn’t quite deserve it. Oh, to bottle a memory and wear it like silk: Bella Hadid did exactly that while unveiling her new fragrance for Orebella, and the internet inhaled.
Bella Hadid stepped out to promote her latest perfume, “Eternal Roots,” from her Orebella line, and she did it in an outfit designed to stir conversation. Photographs of the model show her wearing a sheer, poncho-style, asymmetrical ensemble that left little to the imagination as she posed with the new fragrance bottle. In a campaign-style moment she sniffed the bottle, smiled broadly, and presented the scent as a keepsake of emotion. In the Instagram caption accompanying the reveal, Bella described the perfume as “nostalgia bottled,” calling it a “time capsule of joy, freedom, and innocence.”
The visual was as deliberate as any runway act. The look fused vulnerability and glamour, a gauzy cape that caught the light, exposing silhouette and skin, while the bottle occupied the focal point like an altar object. Photographers captured Bella turning, holding the flacon, and offering a theatrical inhale as if trying to summon a memory from the glass. That theatricality matches how celebrities often sell scents: not simply as smells but as stories, compressed into a small, elegant vessel.
Context matters. Hadid is no stranger to fashion-forward, attention-grabbing presentations; she has used bold aesthetics to propel her modeling career and personal brand. Launching a fragrance through imagery that emphasizes sensuality and nostalgia is a familiar playbook in celebrity fragrances, and Bella leaned into it hard. Her phrasing of “Eternal Roots” as an emotional capsule signals a marketing aim that is equal parts intimacy and aspiration. Fans are being invited to wear a memory rather than just a scent.
Critics of celebrity fragrance campaigns may say this is staged spectacle over substance, but the numbers suggest the market still responds. The combination of a high-profile face, evocative copy and striking visuals aims to convert attention into sales. Perfumes succeed on association, and the association Bella creates here is clear: if you buy the bottle, you buy a carefully curated nostalgia linked to her persona.
The choice of sheer clothing also raises predictable commentary about boundaries and branding. For supporters it reads as confidence and artistry; for detractors it may seem calculated. Either way, the imagery is primed for social sharing, which in today’s media ecosystem often matters more than subtlety. Bella’s broad grin and the caption reinforce the intended mood: joy, liberties of youth, and an easily packaged innocence.
As for the scent itself, details beyond the marketing language were not disclosed in Bella’s initial posts. The narrative paint is ready: “Eternal Roots” is framed as a personal archive. Whether the olfactory notes will mirror the romantic phrasing remains to be revealed when the brand shares formal product notes and distribution info.
So what do we take away? Bella Hadid used the reveal to merge style, performance and product placement in a single, glossy tableau. The bottle and the bombshell both worked as props in a short theatrical act designed to make viewers long for a bottled past. Expect the conversation to continue as press releases, reviews and retail launches follow.
And in the small theater between fashion and fragrance, she left us with a grin and a bottle, asking us to spray and remember.
A poetic flourish to close: a bouquet of memory, a ribbon of light, and a perfumed footnote on another celebrity chapter.
Sources: Celebrity Storm and TMZ, Instagram (Bella Hadid/Orebella)
Attribution: Creative Commons Licensed
