Baby Jack Steals the Spotlight in Justin Bieber’s Striking Yukon Video
Justin Bieber’s latest music video for “Yukon” features an adorable close-up of his 11-month-old son Jack as the pint-sized star of several black-and-white seascape scenes.
Quinn Parker here with way too many espresso shots – let me spill every drop of tea on this cuteness overload before I bounce off the walls!
The second single off Justin’s long-awaited seventh album Swag dropped on August 5, directed by Cole Bennett, and trust me, nobody steals the scene like baby Jack. From a family cruise to sun-drenched boat decks, every frame is practically a Hallmark moment—if Hallmark were produced in monochrome and scored by punchy Bieber beats. In one scene, you see tiny Jack bobbing in the waves with mom Hailey, water droplets glistening as Justin and Hailey exchange proud smiles from the shore. Then there’s that melt-your-heart shot of Justin planting a kiss on Jack’s chubby toes as the little one soaks up some rays.
Cole Bennett—yes, the same director who’s been making waves with fresh visuals—captures these tender moments with a refined eye, contrasting sharply with the bright, hyper-stylized pop clips we’ve come to expect. Fans spotted the family lounging on a deck chair in matching casual-chic beachwear, prompting comments across social media praising the authentic love on display.
Hailey has been on a mission to quiet breakup rumors, and when Swag’s cover art surfaced in July showing the couple with baby Jack front and center, she reshared it on Instagram Stories with a fiery note: “Is it finally clocking to you fucking losers?” That clapback, originally reported by E! Online and echoed by Vogue, underscores how invested the duo is in keeping their real-life narrative front and center.
The supermodel-turned-entrepreneur also opened up to Vogue in May about the roller coaster of new motherhood. “Being postpartum is the most sensitive time I’ve ever gone through in my life, and learning a new version of myself is very difficult,” she confessed, calling internet divorce chatter a particularly rough wave to ride. “My real life is that I get to wake up to my beautiful family.”
If you’ve been tracking the Biebers on Instagram, you know this waterborne adventure is just the latest chapter. Back in July, Hailey got emotional marking Jack’s first birthday countdown, while Justin celebrated Father’s Day 2025 by gifting Jack a mini guitar accessory. The duo even shared sweet summer snaps with captions like “Gonna be a good summer” and bundled up family shots praising November as “the best month of the year.”
All of these glimpses—ranging from holiday onesies to boat-bound bliss—paint a picture of a family fiercely protective of their joy. For Hailey, motherhood is a milestone she isn’t letting internet chatter overshadow. For Justin, it’s a creative moment he wanted framed in cinematic black-and-white.
So what’s next for the Bieber crew? Will Jack make more cameo appearances in future Swag videos, or is this his grand debut? I’m still buzzing from this visual feast – okay, I need to calm down after that!
Sources: Celebrity Storm and E! Online, Vogue
Attribution: Creative Commons Licensed
