Anna Sitar Breaks Down Over Harsh TikTok Backlash

Jordan Collins here. I’m about to simplify this for you, so do try to pay attention.
Anna Sitar, the 28-year-old TikTok sensation who first went viral with her Starbucks order series in 2020, recently opened up about a tidal wave of negative feedback that left her in tears. In a July 29 TikTok video—now deleted—she responded to a trend prompting users to explain why they unfollowed certain influencers. With visible emotion, Sitar confessed, “I’ve been doing this career for five years now and I wake up, every single morning, and think that I’m horrible at my job.”
She didn’t hold back when describing how criticism of her personality cuts deep. “I genuinely don’t understand how I got here or why anybody likes me in the first place,” Sitar admitted, immediately dispelling any notion that influencers are immune to self-doubt. This moment of vulnerability resonates because it mirrors the harsh self-talk she’s carried in her own head.
In her candid address, Sitar outlined the comfort and curse of imposter syndrome. “It feels horribly validating to the imposter that I believe that I am all the time,” she said, underscoring how external negativity can reinforce her internal narrative of not measuring up. It’s a sobering reminder that social media fame does not inoculate someone from insecurity.
The TikToker also revealed she’s been in therapy for two years, tackling a range of issues, but especially the overwhelming need to please others. “A major one centering this idea that I am failing if I don’t show up for the people in my life in the way that they expect me to,” she explained, adding that she often sacrifices her own well-being to keep followers happy.
Determined to shift gears, Sitar told her audience, “I’ve been trying to focus on putting myself on the bottom of the priority list.” Yet she still wrestles with guilt over “letting people down” when she can’t live up to every expectation. That guilt was laid bare in her reaction: “This comment section is really hitting a soft spot in me that it’s a bunch of people that I let down… that they expected me to be something and I wasn’t that.”
In the caption accompanying her tearful video, Sitar emphasized her genuine goal: “I really just wanted to make u smile or make ur world have a little more sunshine.” She apologized for any perceived slip-ups or for coming off as boastful, reiterating her heartfelt gratitude for the grace, kindness, and support she’s received from her community.
While she typically ignores harmful comments, Sitar knows her true fans will always step in. As she told E! News in 2021, she envisioned her comment section as “a safe space for people” and has watched her supporters defend her so effectively that she rarely has to address negativity herself.
Through tears and frank admissions, Anna Sitar gave followers a raw glimpse into her struggles with self-worth and external judgment. Her hope is clear: to continue growing with her audience, evolving together, and shining a little light into each other’s days.
There, consider yourself informed.
Sources: Celebrity Storm and E! Online, E! News
Attribution: Creative Commons Licensed