Kylie Jenner Opens Up on Stormi Taking Over Kylie Cosmetics: A Lux Beauty Empire Blueprint

Elena West here, ready to ignite your momentum with a reveal that could reshape an empire. A game-changing revelation drops from Kylie Jenner as she envisions Stormi Webster stepping into the driver seat of Kylie Cosmetics someday, insisting the dream of a family legacy in beauty is not only possible but within reach. In an interview with Beauty Inc published on September 18, the reality TV powerhouse laid out a bold aspiration: her seven year old daughter could someday take the reins of the brand that has become a cornerstone of the Jenners’ multiverse. This is not a casual wishlist; it’s a deliberate blueprint for succession that Kylie says she is actively assembling with relentless daily effort. Yes, the message is clear: Kylie Cosmetics is meant to endure beyond one extraordinary founder, and Stormi is positioned as the potential heir in a legacy brand narrative.

Kylie frames Stormi as more than just a namesake or a darling accessory in the family business. She describes Stormi as her future collaborator, a girl who already loves makeup and appears in joint TikTok GRWM moments, even if makeup is not yet a daily practice for the child. The younger Jenner’s role today is playful exploration—Stormi experimenting with color, applying product in tutorials, and soaking in the artistry of beauty culture—while Kylie doubles down on the idea that Stormi will decide the path she wants. The elder Jenner emphasizes that leadership in Kylie Cosmetics is contingent on Stormi choosing that path, signaling a respectful, intentional approach to succession rather than coercion.

This vision aligns with a broader narrative in which young family members of top celebrities chart their own business futures. Stormi’s cousin North West has already spoken about her entrepreneurial dreams, signaling a family culture that quietly normalizes young ambition in fashion, beauty, and branding. The piece also weaves in current and past statements from Kylie about Stormi’s place in the future, including a 2021 quote where Kylie called Stormi “my legacy” and noted she’s raising her daughter to be smart, kind, and driven—an upbringing that appears tailor-made for future leadership rather than present-day glamour.

Key specifics anchor the scoop: the Beauty Inc interview date (September 18) and publicly observed dynamics—Stormi’s engagement in makeup plays and Kylie’s ongoing use of Kylie Cosmetics products in shared content. The narrative remains careful not to present Stormi as a guaranteed successor; rather, it presents the promissory note of a potential transition that would unfold only if Stormi personally desires it and demonstrates readiness. In short, Kylie Jenner is actively plotting a succession arc—one that would transform Kylie Cosmetics from a founding-driven brand into a multi-generational heritage brand, with Stormi Webster as the heir apparent.

What happens next? The next chapter will hinge on Stormi’s own choices, the brand’s evolving strategy under the Jenner-Kardashian ecosystem, and whether Stormi’s affinity for makeup matures into a concrete career path. Will she embrace the family legacy, or pivot toward a different future altogether? The world will be watching as this could redefine how celebrity-led empires navigate succession and legacy.

Sources: Celebrity Storm and End of section sources: Entertainment Tonight, Beauty Inc interview, E! News recap, People Magazine coverage, and corroborating public appearances on Kylie and Stormi’s GRWM content on TikTok.
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