Jess Hurrell Dies at 42, Gold Is A Neutral Creator Remembered After 8-Year Cancer Fight

I am Maya Rivers, and UK influencer Jess Hurrell has died at 42 after an eight-year battle with cancer, confirmed by her family in a Friday Instagram statement and reported by TMZ.

Let the words gather softly, a muted chorus for a bright soul, a home filled with light now holding a quieter hush. Jess Hurrell, the tastemaker behind the blog Gold Is A Neutral, became an anchor of style and calm for more than 94,000 Instagram followers, and now her community is mourning a life that burned steady and kind. Her family shared that Jess passed away earlier this month, a private fight kept mostly behind the velvet rope of social media, where she curated rooms like poems and posted recipes like little love notes for ordinary days.

According to the family’s message on her Instagram, Jess faced cancer for more than eight years, yet she moved through life with a lightness that confounded the grim statistics. They wrote that her positive energy was infectious, that most people would never have guessed the weight she carried. The tribute speaks in echoes of resilience, emphasizing that she skipped, smiled and powered through life. It is rare to see a timeline of illness so long, and rarer still to watch someone refuse to let it define the frame around their art. That refusal became part of her aesthetic, the quiet insistence that beauty could be a form of bravery.

TMZ first spotlighted the heartbreaking update after the Instagram statement surfaced, and the social feed has since become a digital vigil, a place where followers recall how Jess transformed spaces with layered textures, warm neutrals, and a keen eye for livable elegance. Her handle was not just a highlight reel. It was a workbook for making a home that breathes. Many discovered her as she mapped before and afters, tilting toward soft light and clean lines, then stayed for family moments and those simple, delicious recipes that slid into comments like secret handshakes among friends.

Her blog title, Gold Is A Neutral, read like a thesis. In Jess’s world, gold was not loud, it was grounding, a subtle shimmer that made the everyday feel a touch more possible. That philosophy felt prophetic against her private battle, where optimism functioned like a gentle metallic thread, binding daily rituals to a larger sense of meaning. The family’s words underscore that duality. Even as she confronted a horrible disease, she chose a vocabulary of joy, often letting the mood board speak louder than the medical chart.

Jess leaves behind her husband, David, and their two young children. It is the detail that stops the scroll and catches the breath. Grief now lives where weekend projects once did, and the home she curated with such care becomes a sanctuary for their memories. Public figures often say they live for their audience, yet Jess’s feed always hinted at a different audience, the one gathered around her kitchen table, the one most of us never saw but quietly felt in every frame.

The announcement landed on Instagram Friday, a platform that had been her stage and her scrapbook, and through it the news moved swiftly across timelines. The verification is clear and double stitched, both in the family’s own words and in the coverage from TMZ, which aggregated the core details responsibly. That pairing of primary source and reporting is the kind of clarity fans crave in a week that already feels too heavy.

For followers, the question now is how to honor a creator whose emphasis was always on uplift. Perhaps it starts with turning toward the small rituals she loved, the ones that make a house feel gentle, the ones that make a kitchen the warmest room in the world. Perhaps it continues with quiet donations to cancer charities, or simply with a promise to speak more tenderly to the chaos of ordinary life. The comments beneath her final posts hum with gratitude, a reminder that the best kind of influence often looks like patience, taste, and consistency.

There is a quote from the family that feels like the thesis of her legacy: “We are heart broken and she will be remembered forever. Rest in peace my darling.” In those lines you can almost see the rooms she designed, still, sunlit, resolute. You can see the recipes cooling, the laughter softening, the camera placed face down for once.

This is the part where the internet asks for answers it cannot have. What was the timeline, what were the setbacks, what were the miracles. The truth is simpler and more reverent. A woman built a beautiful corner of the web, held her loved ones close, and faced down a long illness with grace. The record shows it plainly, confirmed on her Instagram and reflected by TMZ, which joins the chorus of those who knew her only through the radiance of her work.

So we light a small candle in the comment section, share a favorite post, and keep the gold gentle. Watch this space for memorial details or charitable initiatives her family may share. And if there is an epilogue to this story, it will be written by the community that learned to make a home by following hers. The ink dries on this update, but the glow lingers, quiet and kind, exactly the way she liked it.

Sources: Celebrity Storm and TMZ, Instagram
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