Naomi Osaka Brings Tennis Glamour to US Open 2025 with Blinged-Out Labubu Collection
Kai Montgomery here, reluctantly offering commentary on yet another celebrity flexing their merch obsession like it’s a life achievement. But fine, let’s talk about Naomi Osaka’s latest fashion statement—because apparently, even your keychain needs a couture wardrobe these days.
Oh, sure, she won a match. Congrats. But what everyone’s really talking about is the glittering, jewel-encrusted Labubu she trotted out courtside at the US Open 2025. Because of course she did. Osaka, 27, fresh off a win against Greet Minnen, took a break from post-match interviews to unveil her custom red-and-brown gem-studded monster—Billie Jean Bling—on August 27. Yes, named after tennis icon Billie Jean King, but with a pun so on-brand it hurts.
Let’s not pretend this was an afterthought. The tennis star coordinated the entire look with Nike, who let her design her own red ensemble, which matched the color scheme of her sparkly little mascot. Because nothing says “champion energy” like a $20 Pop Mart toy with more bling than most engagement rings.
And just when you thought one themed Labubu was enough, Osaka dropped another gem—literally—on TikTok the same day. This one, named Arthur Flashe (yes, after tennis legend Arthur Ashe), came complete with blue, purple, pink, and brown jewels and a tiny tennis racket to match her navy Nike windbreaker. Because apparently, if you’re Naomi Osaka, you don’t just own one fancy keychain—you curate a collection.
Now, before you roll your eyes and say, “Of course a celebrity would turn a toy into a fashion statement,” remember: Osaka has always blurred the line between sport and style. She’s known for her bold fashion choices, from neon sneakers to statement hats. So why not bring a little merch flair to the court?
And she’s not the only celebrity in attendance making headlines. Lin-Manuel Miranda and Jasmine Cephas Jones were spotted courtside, as were John Mulaney and Olivia Munn, who opted for a casual date night look. Meanwhile, WNBA star Sabrina Ionescu cheered on the action in style, and Jeff Goldblum and Emilie Livingston enjoyed a match between Venus Williams and Karolina Muchova.
But back to the real story here: Osaka’s Labubu collection. It’s not just a quirky accessory—it’s a full-blown branding moment. The fact that she named them after tennis icons shows she’s playing the nostalgia card, but with a wink and a sparkle. It’s clever, it’s flashy, and yes, it’s a little extra. But isn’t that exactly what we expect from a global sports icon?
So, while the rest of us are trying to figure out what to wear to work, Osaka’s out there coordinating her outfits with a bejeweled monster keychain. And honestly? It’s working for her.
Did anyone expect less from a woman who once wore a cape to a press conference? Didn’t think so.
Sources: Celebrity Storm and E! News
Generated by AI
