Rare Kobe Bryant–Michael Jordan Logoman Card Tipped to Fetch Over $6M at Heritage Auction
By Zoe Bennett. Objective reporting, insightful analysis — let’s begin.
A single, one-of-a-kind 2007-08 Upper Deck Exquisite Dual Logoman card featuring autographs and NBA logo patches from Michael Jordan and Kobe Bryant is driving an intense bidding battle and is expected to sell for at least $6.1 million at Heritage Auctions’ Summer Platinum Night Sports Auction.
The card currently carries a bid just above $5 million as of the Saturday morning update on Heritage’s site, but auction specialists and market indicators suggest the final hammer price will climb significantly before the August 23–24 sale. Chris Ivy, Heritage’s Director of Sports Auctions, described the piece as the only Dual Logoman created that pairs Jordan and Bryant, making it uniquely desirable for collectors and investors. Ivy’s statement underscores two critical market forces: rarity and emotional demand linked to Bryant’s death in January 2020, which permanently fixed the supply of any future Kobe autographs in high-end card configurations.
What makes this card materially different from other premium basketball cards is both its provenance and design. The Upper Deck Exquisite Collection was Upper Deck’s flagship product in the mid-2000s, marketed to a high-end collector class. This particular insert carries autographs from two of the sport’s most marketable legends and includes multicolored NBA logo patches: Kobe’s signature sits beside a blue, white and red patch while Jordan’s is positioned next to a gold and white patch. The convergence of two historically dominant players on a single, authenticated surface is a textbook case of scarcity multiplied by iconicity.
To put the projected price into context, the current public auction record for an individual basketball card was set in 2022 when a Luka Dončić rookie card sold for $3.12 million with buyer’s premium. If the Jordan-Bryant card clears the $6.1 million threshold, it will represent a near doubling of that record and a continued escalation in the upper echelon of sports cards valuation. The market for premium cards has shown both resilience and volatility over the past decade: marquee lots can attract deep-pocketed collectors, institutional buyers, and dealers seeking trophy inventory.
There are several structural reasons why bidders may be comfortable pushing past the $6 million mark. First, authenticated autographs from deceased Hall of Famers typically command premiums due to finite supply. Second, Jordan’s long-standing cultural and commercial appeal—six NBA championships and five MVP awards with the Chicago Bulls—paired with Kobe’s global fandom and tragic passing, creates cross-generational demand spanning Baby Boomers, Gen X, Millennials, and younger fans. Third, high-end card buyers increasingly view select pieces as alternative assets or museum-quality collectibles that can be loaned for exhibitions or used as status inventory in private collections.
That said, auction outcomes depend on moment-to-moment dynamics: bidding momentum, the presence of competing deep-pocket buyers, and post-sale premiums. Heritage’s public listing and pre-auction marketing are already amplifying visibility, which tends to lift final prices. The lot will formally close during the Summer Platinum Night Sports Auction on August 23–24, and given the current trajectory, analysts expect headlines when the gavel falls.
Collectors tracking the sale should watch for final buyer’s premium disclosures, the identity (if revealed) of the winning bidder, and potential re-listings or private sales that could establish new comparables in the market. As high-end sports memorabilia continues to attract private capital, this auction could reset expectations for dual-legend pieces and push further interest into authenticated, single-offer cards.
Witty closing note: Keep your paddles ready and your price limits set — this is one auction that could rewrite the record books yet again.
Sources: Celebrity Storm and Heritage Auctions, TMZ
Attribution: Keith Allison (Creative Commons)
