Kylie Jenner, Bella Hadid and Hailey Bieber Celebrate Bella’s New Fragrance with Coordinated WeHo Girls’ Night
Zoe Bennett reporting as a journalistic expert: The facts matter. Here’s what we know so far.
On August 13, 2024, Kylie Jenner, Bella Hadid and Hailey Bieber staged a tightly photographed girls’ night out in West Hollywood to mark the launch of Bella Hadid’s fifth fragrance, Eternal Roots. The trio dined at Alba in West Hollywood after an afternoon garden event celebrating the new Orebella scent, drawing attention for both the product rollout and the coordinated celebrity cameo.
Photographs and social media posts show the group in complementary evening looks. Bella and Kylie arrived in sleek black dresses, Bella wearing her hair in a low bun while Kylie let her hair fall loose. Hailey Bieber opted for a black-and-white polka dot bodycon dress and carried only her phone—distinctive with a yellow Rhode Beauty lip gloss phone case—rather than a purse. All three accessorized with black sunglasses, while Kylie and Bella carried black handbags. These visual choices amplified the event’s cohesion and created a high-fashion tableau for the perfume launch night.
The daytime product event was a garden celebration attended by Kylie, Hailey, Kendall Jenner and other friends including model Alex Consani. Kylie highlighted the scent on her Instagram Story, calling the bottle “soooooo yummy” and showcasing a luxurious gold-top design that the brand presented as a red jewel-like vessel. Hailey posted a supportive clip of Bella holding the new fragrance and captioned it “love you ethereal princess,” signaling clear personal endorsement among close friends.
Social documentation of the day included group snaps under pink umbrellas, signature cocktails and an evening cap of martinis with olives, according to posts from attendees. The public timeline places the fragrance rollout just days after Kylie celebrated her 28th birthday, which featured multiple events including a paint-and-sip referencing the “rise and shine” meme and an outdoor dinner hosted by Kendall Jenner. Kylie’s Instagram reflection on August 12 called the birthday “the best” and reiterated her gratitude for family and friends, with Hailey and Justin Bieber present among attendees.
From a brand and PR perspective, the sequence is a textbook example of modern fragrance launches: leverage personal networks, social media endorsements and intimate yet highly photographed events to create aspirational aura around the product. Bella’s Orebella Eternal Roots benefits from visible celebrity alignment—Kylie’s audience reach via Kylie Cosmetics and Hailey’s beauty and fashion credibility amplify earned media. The gold-topped, jewel-like bottle is intentionally opulent, designed to photograph well in lifestyle posts and to stand out on retailer shelves.
This gathering also reinforces the strategic role of friendship circles in celebrity marketing. When high-profile pals visibly support a product, their combined impressions act as cross-promotion, reaching separate but overlapping fan bases. For Bella Hadid, whose modeling credentials already provide runway cachet, this social amplification helps transition a fashion identity into a consumer beauty product category.
In short, the West Hollywood evening functioned as both celebratory reunion and calibrated promotional push. Expect further social posts, stylized imagery and possible retail partnerships as Eternal Roots moves from launch to distribution. Watch for more branded content from the trio and appearances that tie the fragrance to a lifestyle narrative that sells.
Final note: details remain grounded in public posts and photographed appearances; no private speculation is included. More updates will follow as retail rollout and press coverage expand.
Stay informed, stay critical, and follow the facts.
Sources: Celebrity Storm and E! News, Instagram posts by Kylie Jenner, Instagram posts by Hailey Bieber
Attribution: Creative Commons Licensed
