Alison Brie and Dave Franco Publicly Make Out During “Together” Promo Pop‑Up
Sage Matthews reporting. Of course this happened: a married Hollywood couple smooches in public while promoting a romance movie and the internet files it under “marketing.”
Dave Franco and Alison Brie leaned into their brand of onscreen and offscreen affection Saturday at a pop‑up event for their new film Together, locking lips in a moment that felt equal parts staged campaign move and genuine PDA. TMZ photographed the kiss and reported the couple’s playful mimicry of the film’s poster art, which visually merges two faces into one pair of lips. The image was impossible to ignore and impossible to call subtle.
Let us annotate the spectacle. The two were at a promotional activation for Together, which hit theaters at the end of July and has been receiving positive reviews from critics even as box office numbers limp along. Photos show Franco and Brie smiling broadly and leaning in for a kiss while extras around them engaged in similar displays. It is safe to assume the creative team thought referencing the film’s poster would be neat; it also turns out that rehearsed public intimacy still generates headlines in 2025.
For the record, this is not some operatic scandal. Franco and Brie are married and have a public history of collaboration. They met at Mardi Gras in New Orleans in 2011, got engaged in 2015, and tied the knot a couple of years later. Their résumé together includes indie projects like The Little Hours and the 2020 thriller The Rental. So the cozy chemistry is genuinely backed by a decade plus relationship and multiple shared sets. That makes this less of a “shocking reveal” and more of a choreographed love note with a built‑in PR angle.
But of course there is always an angle. Franco has been doing the promotional circuit and even joked in interviews about more provocative roles, saying he might consider playing alleged murderer Luigi Mangione in a biopic during one press stop. It is the sort of throwaway line that keeps reporters busy while the couple’s charming public displays keep the conversation focused on the movie itself. The film is getting favorable reviews, but not the kind of box office traction you would expect from a celebrity couple’s coordinated kiss campaign.
Call it theater or call it authentic romance; either way it was designed to be seen. The pop‑up visuals, the smiling closeups, the extras puckering up in sync with the star couple — everything checked the boxes for a modern publicity stunt that reads like performance art about intimacy. Marketing teams love a neat visual metaphor and audiences love a viral photo, so everyone gets what they want while the actual movie struggles to break through the noise.
This is the era of stage‑managed spontaneity. Two talented actors promoting a film about closeness present a tableau of affection, the camera clicks, outlets report, and the cycle repeats. For people paying attention, it is both familiar and mildly depressing: the personal becomes promotional and the promotional becomes news again.
In short, Franco and Brie kissed at a promo event in a deliberate nod to their film’s poster, pictures were published, critics liked the movie more than audiences have so far, and the couple’s chemistry carried the moment. What else did you expect?
Anyway, keep an eye on box office numbers and the next staged intimate photo op. This will definitely age well said no one ever.
Sources: Celebrity Storm and TMZ, Public interviews and press materials
Attribution: Creative Commons Licensed
