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Kylie Jenner Calls Herself ‘La Más Mala’ in Yellow Khy Set

Kylie Jenner Calls Herself ‘La Más Mala’ in Yellow Khy Set
  • PublishedAugust 5, 2025

Kylie Jenner sparked a frenzy on social media when she dubbed herself the “baddest b***h” in Spanish while modeling her latest Khy ensemble.

Maya Rivers here, weaving words like constellations in a midnight sky.

Behold the curious ballet of vanity and vocabulary that Kylie delivered as she slipped into a butter yellow two-piece from her own Khy line. In a clip shared to her Instagram Story on August 5, she sat poised under soft light, her curves accentuated by the tiny bandeau top and matching mini skirt. Makeup artist Ariel Tejada took on the role of language tutor, urging Kylie to tell her followers, “Soy la más mala b***h,” complete with spot-on Spanish accent and proud grin.

The phrase, roughly translating to “I am the baddest b***h,” felt both playful and audacious. Tejada coached Kylie through each syllable, pausing to applaud her on “nuevo” vocabulary and perfect pronunciation. Fans quickly honed in on the double meaning: both a language lesson and a bold beauty statement. One admirer praised her as a “latina mami,” while another urged her to “keep up those Spanish lessons.”

It is no secret that Kylie has spent the summer delivering sleek, sun-kissed looks, from monokini moments to high-slit gowns. Yet this fusion of fashion and foreign flare adds a fresh twist to her usual wardrobe tease. Khy, her direct-to-consumer label, focuses on wardrobe staples with a minimalist edge. The butter yellow set, tagged “nuevo” in her caption, underscores the brand’s commitment to vibrant basics that hug every curve.

Beyond the applause and emojis, the clip invites a broader look at Kylie’s impact on cultural crossover. By playfully adopting Spanish slang, she taps into a growing trend among influencers who celebrate Latino heritage, while also sparking conversations about authenticity and appropriation. Critics and fans alike have weighed in on social platforms like Twitter and TikTok, debating whether the segment is pure promotion or a genuine nod to her global audience.

Financially, Khy has been a bright spot for Jenner’s empire, with staples selling out minutes after each drop. Industry insiders at Fashion Network note that this seasonal addition could boost summer revenues by up to 20 percent. The social engagement itself—tens of millions of views in 24 hours—cements Kylie’s status as a marketing force to be reckoned with.

The sun sets on this butter-yellow tableau, but the echoes of “la más mala” linger in the digital wind. What new linguistic twist will Kylie conjure next? Only time—and her next Story—will tell.

Sources: Celebrity Storm and TMZ
Attribution: Creative Commons Licensed

Written By
Maya Rivers

Maya Rivers is a rising star in the world of journalism, known for her sharp eye and fearless reporting. With a passion for storytelling that digs deep beneath the surface, she brings a fresh perspective to celebrity culture, mixing insightful commentary with a dash of humor. When she’s not breaking the latest gossip, Maya’s likely diving into a good book, experimenting with new recipes, or exploring the best coffee spots in town. Whether she's interviewing Hollywood's hottest or uncovering the stories behind the headlines, Maya’s got her finger on the pulse of the entertainment world.