Hailey Bieber’s Real Flare-Up: Inside Her No-Frills Acne Routine
Exclusive scoop: Hailey Bieber just let fans peek behind the gloss into her perioral dermatitis battle. The Rhode Beauty founder used her July 17 Instagram Stories to display a red, inflamed patch around her lower cheek, calling out her decade-long struggle with this chronic rash. According to the American Academy of Dermatology Association, perioral dermatitis often spikes when you’re sleep-deprived, stressed or trying a new SPF. Bieber ticked off every trigger on her list: jet lag, hormones and yes, too many beauty experiments.
Rather than hiding under layers of makeup, Bieber keeps it brutal-honest minimal. She rinses with plain water, then applies prescription azelaic acid, hypochlorous acid spray and topical clindamycin cream, finishing with a gentle “glazing milk” to soothe inflammation. Her July snapshot made clear that this stripped-back lineup is the real MVP when those little bumps flare up. Fans will recall she shared a strikingly similar outbreak last March, later chatting about it on Dear Media’s Breaking Beauty podcast. There she explained how she fine-tuned her approach to balance healthy glow with a low-key regimen.
Behind the scenes at Rhode Beauty, Bieber’s “less is more” mantra has guided every launch so far. Forget full-blown makeup kits or bold artistry pens. Her product roadmap sticks to essentials that reflect her lifestyle: clean, targeted and cruelty-free. Rihanna’s Fenty might rule the stage, but Bieber’s quietly changing the skincare game one tube at a time.
This isn’t just a celebrity confession: it’s a savvy marketing play. Bieber proves that feeling good in your skin doesn’t require elaborate routines or heavy filters. She’s banking on authenticity in an industry that worships perfection. And judging by the online reaction—thousands of fans applauding her candor—this strategy is a hit.
What’s next for the beauty mogul turned skin care authority? Will she unveil a new spot-fighting serum or double down on her existing cult favorites? Stay tuned for our exclusive coverage of Rhode’s upcoming drops and Bieber’s battle plan against breakout season. The glow-up saga continues.
Sources: Celebrity Storm and E! News, American Academy of Dermatology Association, Dear Media Breaking Beauty podcast
Attribution: Creative Commons Licensed
