Scooter Braun Cheers Justin Bieber’s ‘Swag’ After $31.5M Settlement
Hold onto your lattes, this is INSANE! Scooter Braun, the man who first spotted Justin Bieber on YouTube, just took to Instagram Stories on July 12 to rave about Bieber’s surprise seventh studio album, Swag. This glowing reaction lands hot on the heels of Bieber’s recent agreement to pay Braun a reported thirty-one and a half million dollars for canceled shows and unpaid commissions after their public split in 2023. Braun’s post reads like a love letter to authenticity: “This is without a doubt the most authentically Justin Bieber album to date,” he declared, calling the project beautiful, raw, and unmistakably him.
Even though Braun stepped away from music management last year and no longer has any official role in Bieber’s camp, he made it clear that cheering on his former client never ends. “I’ve had the privilege of witnessing his growth for almost two decades,” Braun wrote, tipping his hat to Bieber’s evolution from a YouTube teen sensation to a Grammy-winning global icon. He praised every soulful riff and vocal run on the album, adding that Bieber poured his heart and soul into this release.
Braun also applauded the surprise drop strategy, noting that the careful timing and stealth release on July 11 were as intentional as the tracks themselves. “The way he chose to release it is just as intentional as the music,” Braun explained, applauding Bieber for executing his vision on his own terms. While Braun had zero hands-on input for Swag, he insisted he’s both impressed and genuinely enjoying every beat.
On the home front, Bieber’s wife Hailey Bieber has already shown her support, especially after the album artwork featured an elegant black-and-white photo of their ten-month-old son, Jack. With lyrics that quietly reference their life together, the project has effectively quieted lingering breakup rumors online. Hailey even fired back at social-media naysayers in her own Instagram Stories, snapping, “Is it finally clocking to you f—king losers?” as she stood firmly behind her husband’s career moves.
To see why Braun’s endorsement matters, let’s rewind through Bieber’s biggest career milestones. In 2011, the holiday album Under the Mistletoe debuted at number one on the Billboard 200, marking the first Christmas album by a male artist to top the chart and earning double-platinum certification for two million units sold. By early 2013, Bieber had outpaced Lady Gaga to become the most followed person on Twitter—a title he still holds among musicians, even after brief slip-ups.
That same year, Bieber’s concert documentary, Justin Bieber: Never Say Never, shattered box-office records by grossing seventy-three million dollars in its opening weekend. It remained the highest-earning concert film until Taylor Swift’s Eras Tour film took the crown in 2023. And of course, “Baby,” from his 2010 debut My World 2.0, still stands as one of the most certified singles in history.
With this kind of track record behind him, Scooter’s standing ovation for Swag feels like a spotlight on Bieber’s next big chapter. Girl, I have THOUGHTS and FEELINGS, and we need to talk about this sizzling new era. Okay, I need to catch my breath after that!
Sources: Celebrity Storm and E! Online
Attribution: Creative Commons Licensed
