Paris Hilton’s Carl’s Jr Queso Crunch Cameo Steals Alix Earle’s Spotlight
Okay, so let me tell you, this is WILD! Alix Earle just dropped her latest Carl’s Jr Queso Crunch Burger campaign on July 11 and guess who swooped in for a surprise cameo? None other than Paris Hilton, giving a nostalgic nod to her early aughts fast-food fame. In an exclusive chat with E! News, the 24-year-old influencer admitted she nearly fell off her chair when Hilton’s clip popped up. “I honestly couldn’t believe it,” Alix gushed. “It’s the perfect little cameo moment in there.”
Fans might remember Paris lighting up those classic Carl’s Jr ads way back when—and Alix herself pointed out how this guest appearance ties the whole thing together. “Working with Paris is always fun,” she told E! News, calling the Simple Life alum “smart,” “down to earth,” and “a great role model” whose words of wisdom have helped her navigate the influencer maze. Last year Alix and Paris even teamed up on a music-driven promo, so this reunion feels like a full-circle moment.
But there’s more than just a familiar face in this cheeky commercial. Alix has been hitting acting lessons hard and couldn’t wait to flex her newfound skills on camera. “This is a very funny, cheeky commercial,” she teased. Cue the slow-zoom on that crispy tortilla strip crunch, courtesy of Alix’s favorite chip, layered on a juicy all-beef patty with creamy queso, pepper jack cheese, and fresh Pico de Gallo, all served on a toasted bun. Available at participating Carl’s Jr. locations through September 2, the Queso Crunch Burger is already earning rave reviews—“It is delicious,” Alix promised.
When she’s not on set, the University of Miami grad is swapping suitcases for sand castles. Alix revealed she’ll be planting herself in the Hamptons for three straight weeks—no traveling allowed—to recharge with friends. “This is really big for me,” she said, admitting she’s pumped to be in one spot all summer.
And if you thought that was the end of the tea, E! News also rounded up other influencer confessions. In June 2025 a star revealed she turned down a six-figure offer from a sex toy brand. Another divulged earning over $43 million on OnlyFans in a single year. A former Child Star alum admitted to raking in six-figure months on YouTube as a teen, and beauty guru Jeffree Star spills he can make up to $50,000 in a single TikTok live. Talk about living your influencer dreams!
Wow, I need another cup after all that!
Sources: Celebrity Storm and E! News
Attribution: Creative Commons Licensed
