Why Everyone’s Divided Over Hailey Bieber’s Lip Gloss Belt
Great, just what we needed: another celebrity contraption that screams “innovation” while making you question humanity’s collective common sense. Hailey Bieber, ever the beauty entrepreneur, unveiled her latest Rhode accessories on July 2 with a coy Instagram spread captioned “lemontini ballerini,” and naturally, the internet lost its mind. Alongside a lemon-yellow lip-gloss-holding phone case (because you might actually lose your gloss when you hold your phone—groundbreaking), she debuted a gold metallic belly chain engineered to cradle your favorite tube of gloss at waist level. I told you so: if there’s an appliance for every mundane task, a beauty brand will find it.
The reaction was predictably chaotic. Some fans thought the gleaming chain resembled a bedazzled tampon holder—one user confessed, “Why did I think that was a bedazzled tampon for a second,” while another declared, “Omg the perfect tampon holder.” Eye-roll incoming. On the flip side, style devotees fawned over the trend-ready beach accessory. “I NEED THAT BELLY CHAINNNNN,” pleaded one enthusiastic commenter. Even Justin Bieber’s clan chimed in with full support—half-sister Jazmyn Bieber gushed “loveeee,” stepsister Allie Bieber swooned “obsessed! need this,” and TikTok’s own Alix Earle stamped it with a fiery “HOTTTT.”
As if the design wasn’t divisive enough, people quibbled over color choice. Why wasn’t it a milky butter yellow, they demanded. Hailey hopped on her story to clap back: “stop asking me why it’s not ‘butter yellow.’ It’s not butter yellow because it’s LEMON. not butter. and butter yellow is played out.. respectfully.” Rhode made its stance clear—this is a “lemontini summer,” and every post on their Insta is drenched in citrus vibes.
Beyond the gloss belt drama, let’s not forget the Rhode boss’s finer fashion moments. She stunned in a sultry YSL campaign in early 2024, slayed the Vanity Fair Oscars after-party in chic black, and turned up the heat at a late-night outing in a femme fatale little black dress. The Met Gala? Of course she’s been making headlines there too, from a cream silk satin ensemble with feathery shawl to Alexander Wang’s personalized gown. And those throwback snaps of her Coachella-ready looks or chic activations at Tiffany & Co. and the Levi’s Times Square opening keep fans scrolling.
All this fuss over a lip-gloss belt that might double as a tampon carrier—if people can’t agree on whether it’s stylish or absurd, have we truly advanced? I didn’t think so. And that, dear reader, is why we can’t have nice things.
Sources: Celebrity Storm and E! Online
Hailey Bieber’s Instagram
Rhode Official Instagram
Attribution: Creative Commons Licensed
