Meghan Markle’s As Ever Site Glitch Sparks Refund Frenzy
In the soft glow of a digital marketplace, even royal ventures can stumble into modern-day folly. Imagine eager fans of Meghan Markle’s latest passion project—As Ever—clicking “add to cart” only to find their orders vanished or worse, their cards double-charged. This weekend’s launch crescendoed into an orchestrated chaos of error messages, crashing servers, and frustrated shoppers demanding justice in the form of refunds.
An unexpected surge of traffic met a website unprepared for its own grandeur. According to People magazine, within minutes of the As Ever drop, hopeful buyers were greeted by spinning loading icons and “502 Bad Gateway” alerts. Across social feeds, screenshots of failed transactions and apology-laden chatbots went viral, painting a tableau of digital disappointment. US Weekly reports that several customers discovered two identical charges on their statements—one for a coveted pair of “Forever Ease” sneakers and again for a limited-edition graphic tee—sparking calls for immediate redress.
The brand’s official statement, shared on Instagram by Meghan’s team, acknowledged the “unforeseen technical difficulties” and pledged that all affected orders would be fully refunded by the end of the week. As The Daily Mail notes, the fiasco arrived just days after multiple teasers hyped the eco-friendly activewear line’s debut—making the contrast between anticipation and technical collapse all the more poignant. Fans who had circled back to the site reported receiving emails confirming their reimbursements, complete with heartfelt apologies and a promise that shipping errors would not repeat.
Behind the scenes, As Ever’s developer team reportedly scrambled to boost server capacity and patch the checkout module. Insider sources say a third-party payment gateway failed to handle the volume, freezing bot-detection safeguards and inadvertently blocking legitimate purchases. Though the glitch was rectified within 48 hours, the digital scars remain: social media comment threads are still peppered with hashtags like #AsEverFail and #RoyalRefund.
Yet, in true poetic symmetry, this misstep serves as a humanizing note in Meghan’s entrepreneurial sonnet. Even the most polished public figures face code-level chaos—and sometimes, the most memorable brands are born from how they recover. Customers who experienced the glitch have since praised the swift refunds and candid communication, transforming a potential PR disaster into a case study of crisis management.
And so, our tale drifts toward a pause: will As Ever rise from its embryonic errors to become the seamless shopping experience it dreams of? The ink dries on another chapter of royal commerce—what might the next drop reveal?
Sources: Celebrity Storm and People magazine, US Weekly, The Daily Mail, Insider
Attribution: Creative Commons Licensed
