Justin Bieber Celebrates Hailey’s $1B Rhode Beauty Deal
So, get this—Hailey Bieber just leveled up the beauty game with a reported $1 billion valuation for her skincare brand Rhode, and Justin’s response was cooler than you’d expect. After the whole back-and-forth drama around his “backhanded” comment on her Vogue cover earlier this year, fans braced for another public stumble. Instead, Justin took to Instagram Stories with a simple cake emoji and a big red heart, quietly tipping his hat to his wife’s latest empire move. According to People Magazine, that low-key shout-out speaks volumes: insiders say the “Sorry” singer has been fully in her corner behind the scenes, even if he’s kept his support off the main grid.
Industry trade Variety reports Rhode’s massive deal was led by General Atlantic, marking one of the fastest rises for a celebrity-founded label in recent memory. With that kind of cash infusion—enough to pitch the brand into unicorn territory—Hailey’s now firmly on track to rival some of the biggest names in beauty. Business Insider notes the CEO role she nabbed at age 26 is a first for a star spouse so young, especially one with zero major scandals tied to her name. (Remember the headline frenzy when Justin’s Vogue comment hit? Yeah, we almost forgot about that too.)
Sources close to the couple tell People the Bieber household has been buzzing with celebration all week. Neighbors spotted them on a low-key dinner date in Beverly Hills, where Hailey reportedly toasted her milestone with a glass of rosé and Justin raised his phone to capture every second. Even their pet poodle, Oscar, got a cameo in a Stories post featuring the new Rhode packaging. It’s a far cry from the awkward silence that followed his Vogue cover reaction in April—when some fans accused him of being unsupportive.
Despite a few lingering memes and Twitter threads replaying his original Vogue quote, the new wave of online chatter is almost entirely positive. Fans and beauty insiders alike are praising Hailey for turning a side-hustle into a bona fide business powerhouse, and Justin’s understated emoji drop is now being hailed as peak “partner goals.” As Variety points out, this moment underscores a bigger trend: celebrity couples who merge personal brand clout with legitimate business acumen are rewriting the playbook on fame.
Anyway, that’s the tea on Team Bieber’s biggest flex yet. If this trend keeps up, don’t be surprised when they launch a joint podcast about love, beauty, and billion-dollar dreams. Think you’ve seen it all? Stay tuned for whatever they decide to boss up next—because if this deal taught us anything, it’s that they’re just getting started.
Sources: Celebrity Storm and People Magazine, Variety, Business Insider
Attribution: Creative Commons Licensed
