Meghan Markle Unveils Her Reimagined Lifestyle Brand, As Ever – Get Ready to Shop!
Get excited, fans of the Duchess! Meghan Markle has officially dropped a fresh take on her lifestyle brand, now dubbed “As Ever.” She introduced this rebranded venture via a dedicated Instagram account (@aseverofficial) on February 18, 2025, sparking our inner lifestyle gurus. The post featured Meghan drizzling honey over a croissant—a cute nod to what’s sure to be only the tastiest of offerings ahead. Two days before this launch, she revealed the switch from ‘American Riviera Orchard’ in a casual, yet charming selfie-style video on her personal Instagram page.
Breaking the news with a smirk, she candidly shared, “The cat’s out of the bag.” Markle revealed her excitement for not only her upcoming show but the business tied to it, akin to how she previously excited her fans with offerings on The Tig, her original lifestyle blog that ran from 2014 until just before she became a royal. “As Ever” is more than just a snazzy title; it reflects Markle’s long-standing passions, from cooking to crafting to gardening, allowing her to dive into those interests without the geographical limitations that bogged down the former brand name.
Interestingly, Meghan credits her partnership with Netflix as a transformative influence, helping broaden her brand’s horizons beyond just local products. “Last year, ‘American Riviera’ seemed perfect, but it boxed me in,” she noted. The Duchess mentioned prospective offerings would roll out soon, promising to share the joy of her pursuits, which fans have sorely missed since her royal transition in 2018.
Beyond the Instagram unveil, her official website for As Ever has launched with a heartwarming snapshot featuring Meghan strolling with her daughter, Princess Lilibet, showcasing her commitment to family alongside her entrepreneurial spirit. It’s clear that Markle is not merely stepping out of the shadows but declaring her place as a formidable player in the lifestyle brand arena.
So whether you’re a devoted follower or just casually intrigued, keep your eyes peeled—Meghan’s As Ever is poised to spice up your feed and perhaps your pantry too when it drops this spring!
Sources: Celebrity Storm Wire and People Magazine, E! News, Vogue
