Ed Sheeran’s ‘Azizam’ Video: A Wild Persian Wedding Crash
Another scroll, another cultural crash course—Ed Sheeran just leveled up his music video game with “Azizam,” and it’s low‑key brilliant. Dropping April 18 as the lead single from his forthcoming album Play, the clip is a hilarious, color‑soaked plunge into a Persian wedding that reads equal parts homage and fish‑out‑of‑water comedy.
It all kicks off in a recording studio, where Sheeran stares blankly at a notebook titled “Song Ideas.” Producer Ilya Salmanzadeh shuffles beats in the background, but Sheeran’s muse is MIA. Cue a dramatic head toss, a rogue rug slip—poof! He’s suddenly in the middle of a grand hall thrumming with dancing guests. Trust us, it’s far more fun than staring at empty lyric sheets.
Navigating a whirlwind of henna‑ed hands and glittering décor, Ed stumbles into the kitchen, where comedian Omid Djalili’s chef whips up dishes that somehow force him to bust moves. His curiosity leads him through hidden corridors until he crashes the main celebration, rubbing elbows with Persian icons Googoosh and Andy, plus rising vocalist Eyelar and actor‑comedian Servin Alenabi. Eyelar’s voice even threads through the scene, blending authentic Persian rhythms with Sheeran’s acoustic flair. After crowd‑surfing through the revelry, Ed reappears in the studio, face‑plastered in glitter, to find Googoosh herself whispering the ultimate directive: “Write a hit song.”
Behind the scenes, Sheeran tapped director Saman Kesh to craft an outsider’s first‑time experience of Persian nuptials. “I wanted it to feel like other non‑Persians discovering a wedding for the first time,” Ed shared via Instagram, noting surprising parallels between these celebrations and the Irish weddings of his youth. With Salmanzadeh’s production and Kesh’s cultural insights, “Azizam” unfolds like a crash course in dance, food, and hospitality—minus the jet lag.
The video also features a cameo from the legendary Googoosh, cementing the clip’s status as both a playful romp and a respectful nod to Persian heritage. On April 18, Sheeran even released a full Persian version of the track, underlining his commitment to authenticity. Between the guest‑star lineup and Saman Kesh’s vibrant direction, “Azizam” isn’t just a music video—it’s an invitation to cross‑cultural celebration, wrapped in a catchy chorus you’ll hum for days.
Anyway, that’s the deal. Do with it what you will.
Sources: Celebrity Storm and PEOPLE, Instagram, WireImage
Attribution: Creative Commons Licensed
