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Meghan Markle’s As Ever Launch Sells Out in Record Time—Fans Can’t Get Enough!

Meghan Markle’s As Ever Launch Sells Out in Record Time—Fans Can’t Get Enough!
  • PublishedApril 2, 2025

Cue the fanfare and the obligatory gasp—Meghan Markle has done it again! In a whirlwind of excitement and impeccable timing, the Duchess of Sussex celebrated the launch of her lifestyle brand, As Ever, with a makeup-free video that has us all wondering if she’s secretly a sorceress. The first collection dropped on April 2, and, as if the universe conspired to make history repeat itself, it sold out in less than an hour—talk about setting the bar high! The Limited-Edition Wildflower Honey with Honeycomb vanished in a mere five minutes, leaving devoted fans scrambling for their keyboards.

In a candid, selfie-style clip shared on Instagram Stories, a fresh-faced Meghan proclaimed, “We’re live! Oh my gosh. Yes!” while refreshing the As Ever website with all the anticipation of a child waiting for Christmas morning. Sporting a casual blue button-down and a hint of damp hair, Markle’s enthusiasm was palpable as she showcased her tempting offerings, including herbal teas and shortbread cookies that would make even the most stoic of cookie aficionados swoon.

Markle’s spring has been nothing short of monumental. With her Netflix series, “With Love, Meghan,” airing a month prior, she’s proving to be a force of nature, and her partnership with Netflix’s Consumer Products Group has fans eagerly awaiting more seasonal collections. Clearly, this Duchess is not just a pretty face; she’s a savvy businesswoman, too!

Navigating the entrepreneurial realm isn’t all tiaras and glam, though. In a previous interview, Meghan opened up about the learning curve of launching her brand, describing it as a journey filled with twists and turns—reminiscent of navigating the turbulent waters of royal life. But let’s be real: if anyone can turn challenges into opportunities, it’s Meghan Markle.

So, what’s next for this Duchess of Determination? With plans for expanding her product line globally, it seems the world is in for a treat. As she so eloquently put it, “Welcome to As Ever—a love language.” If only we could bottle that enthusiasm!

Class dismissed. Just remember, in the world of celebrity entrepreneurship, keep your eyes peeled—because you never know when the next royal surprise will drop!

Sources: Celebrity Storm and People Magazine
Attribution: Creative Commons Licensed

Written By
Quinn Parker